Mod is a subculture starting from London in the 1950's gaining popular in the early 1960's. This culture typically was interested in riding scooters, record shopping and hanging around in coffee bars, listening to music. The term Mod steams from the word modernist but in the 1950's the term was used to described a modern Jazz musician or fan. From around the summer of 1966 the Mod culture was on a rapid decline, as the hippy culture was on the raise in the UK, this being because of the this subculture was being commercialised , and instead of the people creating and making there own kind of fashion and developing the subculture itself. As the different subcultures became popular, the different bands would become moulded to typically go with that culture in order for there music to live. For example The Who, who no longer considered themselves as mod's when that subculture became less popular.
The Fashion for Mod's were influenced by post-war Britain. As the teens and young adults started to gain disposable income, it would be spent on clothes which would of been from boutique shops opening in London. There style was extremely creative, as they would customise existing styles with symbol's and artefacts such as the Union Jack, and the Royal Air force, putting them on there jacket in a pop art kind of way. the fashion adapted from modern Italian and french fashion, which were found in rural small towns. Examples of clothes that these Mod's would wear are, thin ties, button down collar shirts, crew neck or V-neck jumpers, pointed leather shoes, Chelsea/Beatle boots, tassel loafers, Clarks desert boots, and bowling shoes. The scootering interest lead to military parker jackets, to protect there expensive suits from the rain or mud, whilst driving round. Female mod's were presented with short haircuts, male clothes and little makeup, including light foundation, brown eye shadow, white or pale lipstick, and false eyelashes.
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