Lucozade Energy Advert.

The Lucozade energy advert I saw only a couple of days ago. I really liked the idea of band singing and preforming whilst in action, and started to give me ideas about my own video. I like how the camera follows and focus on the band members, but I would find it hard to try this and keep the camera still to make it a good shot. I like how the setting looks rough, with council houses and blocks of flats, this depressing looking background almost contrast the fact that there is an upbeat, excited band playing in the streets whilst on skateboards, bikes, go-carts etc. The idea that the band starts off with the one guitarist, then from different directions the band come together on there different forms of transport. At the end there is a close-up on the main singer's arm, which we see is a signed cast. This is comical in a way as it shows that skateboarding whilst singing is not a safe thing to do as there concentrating on two things at once, and also shows he is dangerous fearless. I defiantly want to try and include some sort of transport in my video. 

The advert starts with a medium shot of a band member looking down at his guitar, the background is unforced on a street with different coloured houses. Which indicates this is a sea side town. The shot then cuts to an extreme long shot of the band member playing his guitar whilst on a skateboard, going down a hill. As the tracking shot is in front of the band member and moves backwards to show the band member moving forward, down the hill, we see two other band members enter the shot coming from the left and right side of the clip.

A clean cut then shows an over the shoulder shot of the band member at the front with the guitar on the skateboard and behind him is an other band member on a go-cart also playing a guitar. The shot then moves to a long shot of another band member entering the scene, from a side street leading onto the main road in which the band are on going down the hill. On the right side of the screen we see an extreme close up of the guitar member who is at the front of the band, of him playing his guitar. We notice the brightly coloured yellow and orange Lucozade bottle in the pocket of the main guitarist.

A long shot from the side of the drums and player playing the drums, which looks like he is almost on a cart with three wheels, carrying him and the set of drums he is playing. The shot then cuts to a front view shot and the main signer is now at the front of the band, he is also on a skateboard. In his right hand is a microphone in which he starts singing down, and his other arm has a signed cast. the camera then cuts to a behind shot of the members going down the hill, with other people behind on bikes and skateboards, almost as if they are following the band. A quick shot then is aimed and the member who is playing the drums and we see his face concentrate on the music he is playing.

The shot then returns to the main singer who we see skate past the camera and behind him in the background is an advertisement on the side of the house, advertising Lucozade. The camera then focus's on the guitar player sat in the go-cart and is focused on his face with a unfocused band member in the background.

A various different camera angles and shots are used for the next few seconds focusing on the band members as they play, whilst going down the hill. The camera then cuts again to the main singer, starting with an extreme close up of his face, to an extreme long shot of the band members on the hill, performing and going down the hill. and we see the setting of the houses and flats. Again a various different quick shots, are shown of the band members, one shot being of a member, who is on a cart / bike with speakers, looses balance and falls off, out of the left hand side of the shot.

As the band members come to the end of the hill. There are a mix of different shots used from different highs to show the band members ending up with a crowd of people surrounding them as they come to the end of the hill. The main singer runs off his skate board and climbs up onto a building, the medium low angle shot shows his dominance as he holds his bottle of Lucozade high in the air.

The concept of the band members on the bike's, skateboards is, differently something I want to consider in my music video. I feel this music video captures the indie/rock stereotype, which is again something I hope to perceive in my music video. The various of different shot, angles, movement, heights and speed, has given me an idea for my own music video.

Below the advert is a short article on the return of the Lucozade adverts.

Lucozade Energy adverts return to TV after six years

Brand famous for using Lara Croft and Daley Thompson in its campaigns returns with skateboarding legend Stacy Peralta

        

Monday 22 March 2010 07.03 GMT

Watch the Lucozade Energy advert directed by former pro skateboarder Stacy Peralta

Lucozade Energy is to return to TV advertising after an absence of six years with a new commercial directed by skateboarding legend and documentary film director Stacy Peralta.

The campaign, Lucozade's first since Ogilvy & Mather's quirky retro-feel ads of 2004, introduces the new brand positioning of "Do More".

Lucozade's

In each case a trail of orange Lucozade Energy appears to power each sportsman. The campaign has been made by M&C Saatchi.

Peralta, who filmed the ad in South Africa, found fame as a skateboarder in the 1970s and 1980s alongside Tony Hawk. He later turned to film-making with documentaries such as Dogtown and Z-Boys and Riding Giants.

Lucozade Energy used Tomb Raider heroine Lara Croft in an ad campaign in 2001. While back in 1985 the brand famously used decathlete Daley Thompson in a commercial set to Iron Maiden's Phantom of the Opera.