1) Music Video's demonstrate genre characteristics. (For example, the band Area, being an Indie band, we are likely to see them playing, in a Pub, or a small venue.)
2) There is a relationship between the lyrics and the visuals. (For the music video, I am creating will have a link with the lyrics to what you will see in the music video.)
3) There is a relationship between the music and the visuals. (In the music video I will create, I will add in the instruments that are included in the band.)
4) The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work. (Though out the music video I will include a visual style, of a sterotypical indie band.)
5) There is frequently referance to notion of looking and particualy, voyeuristic treatment of the female body. (This will not be included in my music video as this doesn't link with the genre of the band.)
6) There is often intertexual reference. (There is usually references to other T.V programmes, films, or other music video's. Similarly, I have taken inspiration from Mark Ronson and The Business International)
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