Target Audience - Indie / Rock Genre.

Indie/Rock is a form of music genre that started in the USA, steaming from a form of Rock genre, which came about in England around the 1980's. Indie/Rock is known to be rooted from the genre of American Underground alternative rock. The 1990's was a big change for the alternative rock as bands such as Nirvana, Pearl Jam and Soundgarden became popular and mainstream within the US and bands like blur and Oasis again was becoming more mainstream for the UK. 

The title of Indie/Rock, takes it's name from the word Independent, meaning not influenced or controlled by others in matter of opinion. The bands which are labelled Indie/Rock, will show they're unique and individual by dressing in different styles and portraying a certain look in order for them to be and look different from the norm. 

This form of music is free to explore different emotions, music, and lyrical subjects that doesn't appeal to a mainstream audience. Indie/Rock is a completely diverse with different sub-genre's that include, Indie Pop, Jangle Pop, Grunge along with lots of others. 

Indie Rock Genre artist include - Arcade Fire

                                                  - Blur

                                                  - The Charlatons 

                                                  - Editors

                                                  - Feeder

                                                  - Hard-Fi

                                                  - Just Jack

                                                  - the Killers

                                                  - The Libertines 

                                                  - The Maccabees

                                                  - Noah and the Whale

                                                  - Ocean Colour Scene

                                                  - The Pigeon Detectives

                                                  - R.E.M

                                                  - The Smiths

                                                  - Two Door Cinema Club

                                                  - The Vaccines 

                                                  - Weezer

                                                  - the Zutons.

The reason why I have chosen to explore the Indie / Rock Genre is because the target audience is aimed at the same age as me, therefore it will be easier to relate my band members with people I know, also this genre's music video's are usually low budget and often shot in, public places such as public parks, city streets, pub's. These are places in which I will be able to film with it being a problem. If i chose the genre R&B for example the conventions for that music video would be at either in the rough streets of America, contrasting against the life of luxury, with big manor houses, and expensive sports car's, which I don't have access too. The genre of Indie / Rock just makes sense to do as it's the music genre I like to listen to, the target audience relates to me and also there music video are low budget and are usually at settings which I can get access too.