Micheal Gondry born on 8th May 1963 is a msic video, TV advert, and film director. His family influenced him into pop music and when at his school in fance, he started a band called Oui-Oui. They released two albums and thats when Gondry found his talent of directing as he directed the music videos for his band. One of Oui-Oui's video's was shown on MTV, this is where Bjork saw the video and became interested.
In 2001 Gondry made his first feature film with human nature, which wasn't so popular, the next film he made was slightly more popular, receiving positive reviews, this was Eternal Sunshine of spotless mind, which was released in 2004, and become one of the most critically acclaimed films of the year. This film is known to reflect Gondry's experimentation with techniques within his music video's.
This lead Gondry onto directing five more of Bjork's music video's along with lots of other artist around the world. Gondry also made adverts for GAP, Smimoff, Air France, Nike, Coca Cola, Addias, Polaroid, and Levi. In 2001 Gondry directed his first feature movie, Human Nature, in which Spike Jonze suggested the studio to direct the movie. In 2004 Gondry received his first Oscar award for directing the film Eternal sunshine of the spotless mind. Lastly, Gondry came up with the idea of placing several cameras around someone and taking a picture at the same time, this idea is created in Bjork's Army of me, music video.
GAP advert.
This Advert shows Gondy's videography talent, in how he uses multiples of the same person which is mirrored giving this effect. I think this is an extremely intelligent idea and could be made simple to film.
The music fit's perfect to the point of the advert, as Gap are introducing there winter range. The music changes from a typical calm Christmas song to Vanilla Ice's, Ice Ice baby. The contract of these two different genre's of music work well with each other.
Coca Cola Advert.
Bjork - Army of me.
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