The dictionary definition of brand image : The impression in the consumers' mind of a brand's total personality (real and imaginary qualities and shortcomings). Brand image is developed over time through advertising campaigns with a consistent theme, and is authenticated through the consumers' direct experience.
My brand image for my brand is the name of the band in the same font of Letter Gothic. I have kept this the same throughout so my target audience can recognise my band. I have used this by promoting my band though my digi pack.
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